La Tour Millesimus

In many types of automobile race, at the end of the award ceremony, it’s traditional for the first-, second- and third-placed racers to celebrate with a champagne shower. This tradition dates back to the 1960s: the first person to shower bystanders with champagne was Dan Gurney. In 1967 he won round-the-clock marathon the “24 Hours of Le Mans” and when he finished, the organisers gave him a bottle of champagne. Gurney was so fired up by his victory that he suddenly uncorked the bottle and began to spray its contents on everyone who was standing next to him. The practice has lived on to this day.
Sailors usually use champagne in the ceremony to mark the first time that a boat is launched on the water.